Droga5 in 10

Design

H Mart project with Fia Swanson to show that shopping at H Mart is more than just a trip to the grocery store and is about bringing home the shared Asian American experience centered around food.

Levi’s Sustainability Project

Idea : a sculptural solution for Levi’s sustainability initiative using site specific, contemporary, interactive art made from pulverized denim scraps.
The signature blend of Levi’s pulp will be mixed with native seeds from selected communities. The pulp will be cast into modern art sculptures and placed in major cities where the public can break off pieces for cultivation and educational purposes.

Additionally, this campaign features handmade paper print ads embedded with seeds will also invite viewers to tear off pieces and plant the seeds in their gardens.

Sculpture images created with DALL.E

CloudKitchens

Brand design, marketing, communications

CloudKitchens is a commercial real estate technology company providing restauranteurs with ghost kitchens optimized for delivery efficiency.

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VIEV

Design, copywriting, art direction

First direct to consumer products created by W.L. Gore and Associates.

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Salty Brother

Brand design, creative direction, apparel, media

Salty Brother is a California based media company making films, photography, and apparel.

Pace

Papermaking, printmaking, sculptural works

Assisted in producing print and paper projects for Daniel Arsham, Nina Chanel Abney, Jonas Wood, and Adam Pendleton.

Turkey Press

Papermaking, letterpress, design, and bookbinding

Designing and producing books for independent artist book publisher in Isla Vista, CA. Organizing archive for Stanford Library and Library of Congress.